For an On running event in Boston, we created an interactive installation that translated human movement into digital apparel on screen, in real time.
A jacket, shorts, and running shoes form an invisible runner. Visitors see their own movements reflected in the apparel, becoming part of the brand experience.
BRANDOn
LOCATIONBoston, MA
FORMATInteractive installation
02 — MOTION & DEVELOPMENT STUDIES
Behind the real-time experience.
Motion-capture demonstrations, digital production studies, and collection references carried over from the original concept presentation.
The starting point: let people bring On apparel to life through their own movements. The body disappears. The product becomes the experience.
FROM THE ORIGINAL ON DECKSKETCH / SCREEN REFERENCE
Reactive LED Apparel
A visitor steps in front of a large-format screen. Camera-based tracking captures their movement, while floating digital apparel mirrors the person in real time.
No visible body or face. Jackets, shorts, and shoes carry the movement, putting the collection at the center of the interaction.
The original pitch explored a dark setting. The final visual direction introduced an open-sky environment.
01 / CAPTURE
Move naturally.
Camera-based motion tracking turns a visitor’s gestures into the input for the experience.
02 / INVISIBLE BODY
Make the product visible.
A floating outfit carries the human movement, with no visible face or mannequin.
03 / REAL-TIME WORLD
Bring it to life.
Unreal Engine 5 brings motion, digital apparel, lighting, and the environment together on screen.
04 — DIGITAL APPAREL
Two looks. One language of motion.
Digital apparel. Real movement. An open sky built for the run.
LOOK 01VOLT / SKYLOOK 02WHITE / SKY
05 — VISUAL DIRECTION
Exploring the invisible runner.
Floating apparel, product studies, and motion experiments from the original presentation. These concept explorations informed the visual direction; they are not footage of the final installation.
01 / FOOTWEAR STUDY↗
02 / INVISIBLE BODY↗
03 / WHITE / SKY↗
04 / VOLT / SKY↗
06 — IN MOTION
See it. Move with it.
Human motion meets digital apparel. Footage from the installation and development.
01 / HUMAN MOTION↗
02 / DIGITAL RESPONSE↗
07 — BEHIND THE EXPERIENCE
From human motion to digital apparel.
01
Motion capture
The system tracks a participant’s movement and translates it into motion data for a digital character.
02
Unreal Engine 5
Motion data drives the digital look. Unreal Engine 5 renders the apparel, lighting, and environment in real time.
03
A live response
Participants see their movements reflected on screen, using their own bodies to interact with the product.
UE MAKING OFMotion capture → Unreal Engine 5 · 01:09
08 — A NEW EXPERIENCE FOR DISPATCH
You move. Your hero follows.
LUSTRA FX → DISPATCH / EXPERIENCE PROPOSAL
We already help bring Dispatch to life through graphics. Now, imagine taking that relationship off the screen and into the room: a physical experience where fans move and your characters move with them.
01 / THE VISITOR
You move.
A real person in the capture area
CAMERA TRACKS BODY MOVEMENTREAL-TIME MOTION DATA
02 / YOUR CHARACTER
← 100-INCH PORTRAIT DISPLAY →
DISPATCHCHARACTER MIRROR / CONCEPT
MECHA MAN
They move with you.
The selected hero mirrors the visitor
PERSON→MOTION CAPTURE→DISPATCH CHARACTER
Installation concept: a visitor in front of a vertical 100-inch display, with camera-based tracking driving an approved Dispatch character. The supplied Mecha Man image is shown unchanged as a screen reference, not a live animation demo.
PROPOSED CHARACTER ROSTER
MECHA MANINVISIGALCOUPÉ
01 / STEP INTO THE SPACE
A screen that invites you in.
A vertical 100-inch display creates a shared stage. Visitors step into the camera’s view and become part of the scene.
02 / MOVE WITH THE CAST
Familiar heroes. Your movement.
Mecha Man and selected Dispatch characters mirror visitors’ movements. A wave, a pose, a dance — a direct connection between fans and the cast.
03 / MAKE IT A MOMENT
Built for a crowd.
A playful focal point for a convention booth, fan event, or studio activation: easy to understand, fun to try, and made to watch together.
FROM A PROVEN INTERACTION TO YOUR WORLD
The On experience proves the mechanic. Dispatch gives it a new personality.
We would build the character experience around your approved models, rigs, and animation direction — preserving the original designs and the personality of each hero.
MECHA MAN
